Products and treatments that hydrate are set to become the new battleground for brands as people seek to combat mask-wearing and the dull, lacklustre complexions of ‘Covid-19 face’ via a new wave of ingredients and innovations.
Intelligent Tech Beauty
Biohacked beauty products that impact our emotional states are emerging to redefine the role of skincare, fragrance and make-up. Brands innovating in this space are developing smarter and hyper-functional skincare formulas that target the skin’s microbiome.
Consumers will be seeking products that are backed by science, inspired by nature, and supportive of physical and mental wellness. The key ingredients of skin care in the future will be super natural ingredients, with healing and moisturizing effects, antibacterial, anti-oxidation and other intelligent beauty ingredients.
About Maggie Men, WGSN Trend Director
Maggie has been working in the fashion industry for more than 15 years, gaining a deep insight into both international trends and local market requirements in China. As the trend director of WGSN China, she researches design development and trends, combining them with commercial strategies for our clients.
Maggie converts the international authority of WGSN and cutting-edge trends into advice for local Chinese brands, providing guidance based on their specific needs.